SaaS Metrics and Subscription Analytics Software

Sage Intacct SaaS Intelligence enables SaaS and subscription-based business leaders to gain new insight into the most important, yet often most difficult to measure, SaaS and subscription metrics. 

• The Intelligence engine categories subscription activity into 20+ categories of recurring revenue (New, Add-on, Uplift, Downgrade, Markdown, Churn, etc.), 30+ KPIs, and 25+ out-of-the-box graphs and reports. 
• It is a fully automated solution that automatically analyzes, diagnoses, and categorizes all customer subscription activity occurring within Sage Intacct Order Entry and Sage Intacct Contracts modules.  
• SI SaaS Intelligence leverages core Sage Intacct dashboards and reporting features to deliver critical metrics and reports based on the contextualized data produced by the product’s intelligence engine.  
• SI SaaS Intelligence is built on the Sage Intacct platform, so it has access to financial data (Cash, Expenses, GAAP Revenue, etc.) straight from the general ledger.  
• Therefore, it can blend operational and financial data to calculate the most robust and accurate metrics. 

SaaS and subscription-based companies often struggle to produce critical operational metrics that are real time, automatic, reliable, and insightful.  

• Having one data source, with all the order information across new, upsell, and renewal transactions, allows you to have real-time analysis on the SaaS transactions in your business.   
• The intelligence engine categories subscription activity into 20+ categories of recurring revenue (New, Add-on, Uplift, Downgrade, Markdown, Churn, etc.), 30+ KPIs, and 25+ out-of-the-box graphs and reports. 
• Excel-based SaaS financial models can lag weeks behind, require extensive manual processing tasks, are error prone, and lack the details needed to truly analyze the health of the business.  
• The market is flush with applications that purport to provide insights into SaaS metrics, but consumers of these products consistently bemoan the lack of functionality and flexibility of these tools.  Further, these tools often overlook the unique challenges faced by the finance function.  
• SaaS Intelligence is specifically designed to address the above issues for SaaS and subscription based B2B companies.

The SaaS Intelligence engine automatically categorizes and contextualizes the recurring revenue effects of customer subscription activity into over 25 distinct categories, including: New, Add-on, Uplift, Markdown, Downgrade, Renewed, Churn, etc. This enables finance organizations access to real-time, contextualized data that is used to generate detailed SaaS and Subscription metrics, crucial reports, and insightful dashboards to elevate data-driven decision making.

SaaS Intelligence leverages the structure, control, and reporting capabilities of the Sage Intacct ERP – along with direct access to GAAP financial data – blending financial and operational metrics to deliver meaningful business intelligence. With SaaS Intelligence, companies can now achieve real-time visibility into valuable metrics including Customer Acquisition Cost (CAC), Customer Retention Cost (CRC), Cash Conversion Score, Net Burn Rate, and many more.

SaaS Intelligence dashboards and reports provide rich, granular insights into the health of subscription revenue, providing real-time capabilities for customer and product cohort analyses, bookings and billings metrics, unit economics, customer and revenue churn analysis, and other key SaaS metrics.

The software-as-a-service (SaaS) vertical is unique in its manner of doing business, in tracking contract amendments, being an extension of the billing system, and natively integrated to the financial system.  

• SaaS companies want the ability to measure a number of robust metrics and KPIs that are not typical GAAP financial measurements. These SaaS metrics reflect an accurate and timely view of the business.   
• SaaS Intelligence and its intelligent engine automatically deliver the real-time, robust, accurate metrics critical for SaaS companies.  
• Most other products are not fully integrated with a company’s ERP, so they are unable to access valuable revenue and cost data from the GL, which leads to external reporting and the potential for multiple versions of the truth.

Yes. SaaS Intelligence is designed for both the core Order Entry and Contracts add-on modules and supports the seamless usage of both simultaneously.

No, SaaS Intelligence is designed for B2B or B2B2C SaaS or other non-software subscription-based businesses.

While every SaaS analytics product can have unique features, SaaS Intelligence is integrated directly into the Intacct ERP product which means the SaaS Intelligence add-on will work seamlessly with Intacct and drills down to the transaction level. Other products typically provide surface-level analysis of recurring revenue activity into four basic categories "New", "Expansion/Upsell", "Contraction/Downsell", and "Churn."  SaaS Intelligence tracks in-depth recurring revenue activity into 25+ categories and leverages this detail to deliver more sophisticated and robust insights.

The Growth dashboard highlights CMRR, revenue growth, retention, and profitability. The dashboard also provides details for cross-sell, renewal cross-sell, uplift, downgrade, and markdown activity.

This dashboard provides detailed information by product including CMRR, quantites sold, Gross/Net Dollar Retention and Gross/Net Renewal rates. 

The ARR dashboard is focused on those customers who want to view their recurring revenue as an annual (ARR) measurement with other metrics.

The Retention dashboard focuses on CMRR, retention, customer renewal, revenue renewal and win back rate. Additionally lists CMRR Retention Breakdown, Customer Retention Breakdown, Top CMRR Customers and Late Renewal Customers. This dashboard is only tracked at a customer level.

This dashboard focuses on validating your financial CMRR calculations and metrics. All reporting in this dashboard is text-based. The standard sections include CMRR Available to Renew, CMRR and Revenue Reconciliation, CMRR Roll forward By Month and CMRR Customer by Month.

The Unit Economics dashboard focuses on Lifetime Value (LTV), Customer Acquisition Costs (CAC), CAC Payback Period, and Customer Retention Costs (CRC). Performance Cards also include New and Recovered Customers, Customer Lifetime Months, customer acquisition/retention spending, and advanced versions of metrics burdened by gross margins. The dashboard highlights the effectiveness of spending on getting new and retaining existing customers.

Churn refers to the loss of a customer who no longer has active subscriptions. Downgrade refers to the reduction of subscription level or loss of a partial product subscription.

Yes. You can duplicate existing dashboards and make modifications or create a new dashboard from scratch. Because SaaS Intelligence data is captured directly in Sage Intacct, you simply use the standard reporting tools in Sage Intacct to create new reports.

You can modify existing dashboards but doing so is not recommended. Included dashboards will be updated with future product upgrades so any customer changes will be lost. The preferred method is to clone an existing dashboard and save the new dashboard under a different name.

Any dimension set up in Sage Intacct can be used, but normally only Item, Location and Customer are set as defaults.  All dimensions can be tracked for booking and billings data, while tracking additional dimensions for CMRR should be reviewed with your implementation consultant.